Skip to content

Fair enough

Nina Hoekstra




When there is publicity on television about charity, we all feel sorry for the children/adults that are in the publicity. And then we say to ourselves it’s ok, I al ready sponsor a charity. When we buy products or food in store it probably has been true distributive trade. This means they will ask money just for shipping the products or food en maybe even more. The people that make the products of food will only get a small amount of the profit. But wouldn’t it be awesome to sponsor these people, the people who work every day to make their own money to maintain their family, and not give money to the distributive trade. This is possible! Without you would even notice it in your wallet. Max Havelaar made it possible true Fair trade. Fair trade means just what you think it will mean. They are focused to sell the products on the market for a equitable price so the farmers en other producers will get a fair price for their products en they will get the money. This process is indicated with a single mark.


It is a trend because you can see that over de year there is a grown. Sale products certified of Fair trade have increased internationally previous year by 15%. I think this is because people more and more care about the process from the products. The buyers care more about the origin of the product. And I think the buyer might even feel better about his or her decision of buying fair trade. This is more a psychological aspect of the selling process. When you analyze a trend by a trend pyramid you can divide it in three levels: microtrend, mesotrend en a megatrend. Fair trade is a meso trend. Because it is based on a mega trend. And it also creates awareness amongst consumers that they have specific need. So the consumers have a need to thinks about the environment witch is the top layer of the pyramid/the macro trend. Now the lowest level of the pyramid also called the micro trend, are the products of Fair trade. Like Kit kat or Nestlé, Ben & Jerry and bananas or other fruit types. The big increase is mainly because of the big labels (Ben & Jerry’s and Nestlé). It is remarkable that sale of Fairtrade has known the past year an exponential increase in Eastern Europe and South Africa.

The level of the trend in the life cycles is the follower level. This means is it already invented and the grown already is experienced. So now it’s the time of the followers. I don’t know if the trend is that clear, maybe the trend is been picked up unconscious. Because you’re not going to the supermarket for the banana’s from Fair trade or the avocado’s. But when you are in the store and you just walk in to this Fair trade product there is a big change you buy them.  So what would be your choice and why. Would you choose Fair trade because it makes you feel better or because you really want to support the producers of the product?




Nina Hoekstra




During my school days, I’ve done several internships. 4, to be precise. So when I started my fist day at my internship for this school, and my speculator told me that I could decide my own working hours I was surprised. Then he told me that most Fridays he wasn’t around at the office and it was ok if I wasn’t either. I was surprised; I never expected that to happen. When I talked to my college student about it they where like: ‘ What the f*ck!?’. But the thing was I couldn’t do any thing about it, I wasn’t planning to. As you would not either. Now I’m not the only one, in Holland the number of outworker people, also called ‘telecommuting’ has increased.

More and more often companies give employees the choice to work at home. And the number that chooses to telecommuting has doubled. They also call it the ‘new working’. I think it’s because the world is continue changing and we are adjusting. The people have the need to be flexible. This also comes by the changes which technology brings us. The possibilities that we have now are way better than ever before. We are working with clouds to exchange files of even to work in the same file that another college is working in.

If you have to make the choice as an employer, you can think about the money you would save if you don’t have to pay for the travel expenses. The average travel time is 30 minutes, this means 1 hour a day. This because you can leave the car at home and this makes a difference. Especially when you can save by person more than € 2800,- a year. When you look at the numbers that more than half of the companies aloud people work home, the company would notice the difference in numbers. But also the employee can concentrate better at home. This way you can do more work in a shorter amount of time. Not only it’s better for the person in question and the company, but also for the whole environment. But not only good things come from working home. If you need to plan an emergency meeting, this is not possible. When this problem is raging you have to rent a special room. There is also a possibility that your employee can’t find the discipline. For al you know/hope is that your employee is working but maybe she or he is sleeping out, eat extended breakfast and working half a day on there own business they set up because they may work at home.

When it comes to the trend pyramid working at home is a Micro trend. It’s part of the Meso trend Efficiency. The organisation is able to achieve its objectives to work more efficiently and work straight to our goals. In this case working to telecommuting. The overall keyword and also the Mega trend is flexibility. The extent to which the system can be adapted to new developments and needs. Whatever you can link back to telecommuting. The stage of the life cycle which telecommuting is in the followers stage. It was invented long time ago and we wear doing it for several years. But now the amount of people never was higher.

If we take this case in a 5 year view. Can we then conclude that the numbers would double again? This would mean that we don’t need offices. The meetings would take place in hired space. This means when everyone works at home, we isolate ourselves tremendously. Do you think this will this effect the socialization?




Nina Hoekstra




My mom came back from her work the other day en told me about her college Anne. Anne is 24 years old en stared using Botox. She asked my mom what she though about it. But my mom didn’t even saw it. Last week I turned 22 years. I never though about Botox on my age, but now every body knows someone who use Botox. When you open up magazines you read about it or see it. We can’t go around it anymore ‘ everyone want to look younger’. Now when I say everyone, I mean literal everyone. The men of 2013 are using more Botox than ever before.

For the people that don’t know exactly what Botox is, a little explanation. Botox is one of many trade names for the neurotoxic protein called ‘Botulium toxin’ that is produces by the bacterium ‘Clostridium botulinum’. Botox works to relax the contraction of muscles by blocking nerve impulses, because of this a wrinkle arises. The result is muscles that can no longer contract, and so the wrinkles relax and soften. When you just have been treaded it will take around two or four days till you see improvement and the effect last from four to six months.

Now I want to talk about the trend of Botox under the men. The taboo had been broken. This is what the numbers say. Not only famous people like Gordon Ramsay, Berlusconi and from Holland John de Mol. But almost 310000 American males take Botox every 6 weeks. Compare to last year this amount increased with 30%. Some people say that it was because the woman of the men dragged them to the clinic or they received a gift order from a clinic. In Holland this number also increased. The average male visitors of an average clinic in Holland in 2010 was 130 male. This amount doubled in the next year to 280 male. At women this number only was 13%. I think this is by the crisis. The woman become more carefully with money, when the men get more conceited.

The Botox is a Micro trend. Because the product qualifies directly with the consumer. The Meso trend is beauty ideal of the people. And the Macro trend is rationalization. I will explain this by Freuds theory. Freud think we al have a defense mechanism, also called a protection mechanism. Protection Mechanisms given are broadly stated in connection with the inability to satisfy needs or unacceptable impulses. The defense mechanisms repression, rationalization, reaction formation, projection, sublimation, regression and escapism are discussed. These defenses are (unconsciously) used as protection against frustrations or tensions and conflicts to reduce or avoid. When we’re using Botox we are avoiding an overall problem. This problem we call aging. We are trying to avoid this by creams, makeup and even surgery to make or look younger. So maybe we can see Botox is a form of insecurity.

It’s obviously clear that most trends coming out America. The trends come over to Europe and this means Holland. Also this trend. Botox is coming up in Holland. This means it’s already invented by to ‘cool’ (trend watchers) people and now it’s time for the ‘normal’ people (majority) or in this case men to follow this trend.

Can we say Botox is a form of rationalism and also insecurity or do we think it’s normal and we, or men, are just adjusting in the world of 2013?.





I present thee: ‘Urban Farming’

Placing the art of farming in an urban environment, or simplified, growing food in cities to, in effect, feed those cities.


Zach Pickens nurturing greens on a rooftop in Brooklyn, New York – Source: Huffington Post

Sustainability is the megatrend which is closely related to Urban Farming, it’s the trend out of which Urban Farming found its creation. My guess is that urban farming itself is a megatrend in the making, and I for one very much do hope it too will turn out to be a megatrend. Seeing the rather ‘young’ nature of true exposure Urban Farming has had throughout the years I’d say it’s at this very moment a maxi trend experiencing rapid growth. It’s quite possible we might even be forced to take on urban farming, that is if humanity cares for the future. I myself think the idea is fantastic, because in all honesty anything more green compared to what we have now is more than welcome, especially in urban areas. Regarding this matter, the future is looking bright. For example, in the Netherlands there’s already an ‘Urban Farming Day,’ which tells us the influence of urban farming is already in a sense accepted in today’s society. Big cities find creative solutions by harvesting rooftop vegetables for local restaurants. Communities all around the world are popping up in the midst of cities, creating a sense of togetherness, providing families with self-made supplies. As the following quote points out:

“Urban farms come in all shapes, sizes, and locales. More than 800 urban farms are spread throughout the United States and abroad.” – Sierra Club / GreenHome

Community gardens have been around since the 1970s. Around this time several garden programs emerged, such as ‘New York’s Green Guerillas’ and ‘Boston Urban Gardeners.’ It didn’t take long before the idea was accepted globally. From then on a steady growth can be seen all the way up until 2000-2009 where one notices a slight rise.

Source: PBL

The global appreciation of the Urban Gardening movement can be found in several bodies of thought. The creation of a better future by thinking ´green,´ living and thinking healthy, having supplies closeby, creating communities therefor togetherness. Being such strong bodies of thought all around the earth people happily join the Urban Gardening community. ‘’ being one of the biggest urban farming communities, having a whopping 60.000 registered users. This being just one community in one country, one can imagine the total number of dedicated urban farmers, registered or unregistered is at a way higher number.

Seeing the change towards a more green future, where will you partake in? Will you yourself be the driving force behind Urban Gardening, thus making it a true megatrend? Do you support the idea or do you see the tides turn towards another great force?

I’d say let’s gather pitchforks and fight all who oppose the green army. I see this trend as a necessary change for the better.

– Tom

22 Aug 2012
22 June 2012
22 July 2012



“What is a GIF?!”

  • GIF stands for graphics interchange format
  • GIFs include data compression to reduce the file size
  • A GIF is essentially an image that stores multiple images
  • GIFs are limited to 256 colors

Anything and everything is turned into a GIF nowadays. Maybe because of the random plus ‘anything goes’ nature of GIFS I too can’t resist the urge of creating some myself. Tiny things of their own, finding their place on the web in the form of a recurring low bit image. The GIF was born all the way back in 1987. As if out of nothing it popped up and never let go.

Being a rather ‘old’ invention the GIF seems to have found its new function in the world of today. Big name companies such as Coca-Cola, Nike, Puma and so on have incorporated animated GIFs into their marketing strategy this very year. The GIF being an easy ‘do it yourself’ thing to do, teenagers and internet lovers alike spread their joyous and often quite absurd moments in low bit iteration. Apps like ‘Cinemagram’ and ‘Gifture’ have made the phenomenon all the more accessible. If you’re the owner of either a smartphone a laptop an ‘i’ device, the creation of GIFs is just one single tap away.

So how is this a trend?
Yes, GIFs have been around for a long time, say 25 years. Many years ago the Web was a bit of a different place than today. The main difference being, the internet user wasn’t really in charge. User driven content wasn’t really a thing up until many years later. The GIF being a low file size entity didn’t really hold that much meaning back in the days. Let’s just say internet was slow for many, many people. But now, together with the social sharing mega trend one can say the timing of the realization by the internet folks couldn’t be better. GIFs are indeed a viable medium, being a micro trend mainly rising from the social sharing phenomenon. As one can see in the graphic below. Rich media (which includes animated gifs) is expected to rise more than 16% annually. Static images will decline quite a lot and of course the media beast ‘video’ will rise evermore.


Seeing the analytics, the allure of rich media and the implementation in multiple big name campaigns it so seems to be that GIFs are here to stay for many years to come to say the least. Next to that the GIF is viewed by many brains as to being such a unique file type. GIFs are in a league of their own. The rising of video can’t even be seen as a threat, more of a complementation. For if it is anything people like to turn into a GIF, it’s video.

So there you have it. I’ll leave you with a question. In my honest opinion the only threat GIFs can encounter is if another file sort is better at doing exactly the thing GIFs are good at. I don’t quite see this happen quite soon, but heck who knows, with today’s tech things more strange have happened. I’ll let your creativity run wild. Here goes nothing: ‘Do you think the GIF will be knocked off of it’s throne anytime soon? What will this magical format beating the GIF look like?’

June 20, 2004
November 17, 2012
August 29, 2012
November 30, 2012
June 7, 2009

Better smile, the world is watching.

Benjamin Bouwman – 28-11-2012

It’s like we have an urge to share our life’s with the world. Thing that are use to be considered as private not ten years ago, are now everywhere. Usually uploaded by the person itself. Rather it’s you drunk, or acting strangely in public or being depressed it hits the internet in no time. Why this need for sharing. It seems like there doesn’t go a day past, without you showing pictures of yourself of from other people. Photo sharing has been popular for a long time. With the release of Picasa in 2002. And here is the first fun fact of the article: Facebook hosted about 60 billion photos by the end of 2010.
But what I wanted to talk about is the explosion of photoapps. With ofcourse Instagram as the lead example, with 100.000 signups at release, and just seven months later it had 4.25 million users.

Why is that? Well first of all, simply put it the phone cameras doesn’t suck anymore. This is what fuels the photo-app trend. Now with high resolution camera’s in your pocket, it’s not a big mystery why there are a lot of people making photos now.
With the high resolution camera and an app, you are instantly awesome. The photo just looks “better”, with an app like Instagram. Everybody can feel like an artist, what is not that big of a problem, the problem is people actually start to think there an artist or a photographer because they make snapshots of their breakfast with Instagram.
Now personally I think this app sucks big donkey balls, but the hipsters embrace this and make it a trend.

Mobile phones are with us all the time, also another trend but it fuels the trend I’m talking about here. Because the phones are integrated in our daily lives we always have a camera with us. And every phone has pretty much a steady internet connection everywhere. So simplicity is the key here. We don’t want to imagine things anymore. If you update your status that you have a nice view from your new office, you better add a picture.

Why this self-importance? Who cares what you are eating, why this need to share it visually. Gross of the people claim to be scared of ‘Big Brother’ and privacy on the internet, yet they put everything on there. They put up the pictures of them being drunk at a party and don’t get it why they get weird faces at the elementary school they work. Will this trend ever go away? Or will it stay here forever and will we get used to it? What will be left for the real artist and the real photographers who make decent art, but don’t get as much attention as they deserve because an instagram photo of a teacup is circling the internet. The same happens on sites like deviantart, witch use to be a site for artist and photographers, but now everybody with instagram or can draw a discusting Anime drawing gets the most views and likes and attention.
Because simply its about numbers. They are with more. Strength by numbers, keeping  themselves and others and this trend alive. Witch is alright, lets not hope they kill off the real artists.

Violence against employees with a public task


By: Michiel de Groot

Since 2007 there’s a lot of interest, combating aggression and violence against police and firemen, guards, ambulance, hospital staff and bus drivers. The 2011 government then came with a new action plan, trying to tackling violence against workers with a public task. Purpose of the “Veilige Publieke Taak” include the approach within organizations and within the range of stakeholders to normalize. The establishment of a center of expertise and supervision by the Labour intend to contribute to the sustainable safeguarding against aggression and violence.


Positive development
The “two measurement of aggression and violence among employees with a public task” shows a promising reduction of the problem. The percentage of victims of aggression and violence among employees with a public mission between 2007 and 2011 quite fallen from 66 to 59 percent. In absolute terms, involves approximately 30,000 to 50,000 fewer victims of aggression and violence.

Negative development
In a letter from the Home Office Minister it states, its a tough process to reduce aggression and violence against workers with a public task. Judicial officers, employees in the Tax and Customs Administration, ambulance, train staff, primary- and highschool education in 2011, experienced significantly less aggression and

violence than four years earlier. The objective of the government, a percentage victims of 51 percent in 2011, is therefore not achieved. In a number of other professional groups, such as police, fire and prison services, barely a change has occurred. The situation for employees of social services has changed somewhat: verbal aggression is more common, but physical aggression is reduced.


Good cooperation: Supervisors, Professionals Public and private and their field of workThe Labour Inspectorate monitors the approach of aggression and violence from employers on eleven major components. These parts are included in the Self-Inspection Approach Aggression and Violence.In November and December 2010, a public campaign was performed with the message “safety is in your hand”. In This concept witnesses of aggression and violence are handed four action perspectives:
ask others for help and approach the offender together, please call 112, stay with the victim, take pictures of the police and sign as a witness. An evaluation shows that the campaign increased the knowledge of the  general public about perspectives for action has grown. In 2011 the Centre of Expertise Public Safety Task was founded. Within the CCV works together with CAOP and Victim Support Netherlands, on practical support of employers and the public sectors in dealing with aggression and violence.


In the autumn of 2010, an international comparative quickscan on aggression and violence against people with a public task occurred in, Sweden, Germany and Great Britain. Netherlands appears to be the only country where specific policy is conducted in this area. In all countries, the health and safety legislation guides the way to pay attention to aggression and violence. Also shows that employers, social partners and inspection always the core players. In addition, in all four countries tools are developed how employers can fight, aggression and violence at work

Is the focus on violence against employees with a public task, a temporary or permanent policy priority? The 54 experts to whom the CCV in the autumn of 2011 ask this question, differ of opinion. About half, thinks the problem so serious that focus on ‘don’t touch our helpers’ not quickly decreases. Others emphasize the ‘incident-driven attention’ to the problem, which is fueled by media coverage and public discontent.

Question for the future

Under the banner of the program ‘Safe Public Task’, the penalty for crimes of violence employees with a public task increased significantly. In recent years, more and more professional groups asked for the same protection, that bus drivers, ambulance staff and employees of social service are given. Referees can now also count on the Prosecutors demands extra high sanctions against perpetrators.

Which professional groups will plead in the future even more severe penalties against perpetrators of violence? Is it foreseeable that all of the perpetrators of violence will soon see increased penaltys for crimes of violence, regardless of the profession of their victims?