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Push berichten

Voor ons concept is het van grote toegevoegde waarde om gebruik te maken van automatisch gegenereerde push berichten die notificaties geven. Op deze manier is de facility manager, ook on the go, op de hoogte van de ontwikkelingen in de luchtkwaliteit van het pand.

Uit ons onderzoek is  gebleken dat de mobiele telefoon het voornaamste communicatie middel is van de meeste facility managers. Nu is het dashboard alleen nog af te lezen vanaf de werkplek zelf, maar door een mobile versie van het dashboard te maken is deze beperking in principe opgeheven. Wel moet de persoon die de luchtkwaliteit monitort op deze manier de mobile site laden. Dit kan ook vergeten worden waardoor de veranderingen in de luchtkwaliteit als nog niet opvallen.

 De oplossing hiervoor is werken met push berichten. De facility manager krijgt dan automatisch een bericht als er iets niet in orde is, hetgeen behoorlijk veel extra value aan het huidige product geeft. Ook de concurrentie maakt voor zover wij hebben kunnen achterhalen nog geen gebruik van deze push berichten, waardoor het prima als unique selling point gebruikt kan worden.

 Via pusher.com is het mogelijk een pakket af te nemen die deze push service in je site of app intrigeert. Met het ‘Start up’  pakket van $49,- per maand is het mogelijk om per dag maximaal 1 miljoen berichten naar 500 contacten te sturen. Dit zou voorlopig genoeg zijn voor Quicksense.

 http://pusher.com/pricing   

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Push berichten

Voor ons concept is het van grote toegevoegde waarde om gebruik te maken van automatisch gegenereerde push berichten die notificaties geven. Op deze manier is de facility manager, ook on the go, op de hoogte van de ontwikkelingen in de luchtkwaliteit van het pand.

Uit ons onderzoek is  gebleken dat de mobiele telefoon het voornaamste communicatie middel is van de meeste facility managers. Nu is het dashboard alleen nog af te lezen vanaf de werkplek zelf, maar door een mobile versie van het dashboard te maken is deze beperking in principe opgeheven. Wel moet de persoon die de luchtkwaliteit monitort op deze manier de mobile site laden. Dit kan ook vergeten worden waardoor de veranderingen in de luchtkwaliteit als nog niet opvallen.

 De oplossing hiervoor is werken met push berichten. De facility manager krijgt dan automatisch een bericht als er iets niet in orde is, hetgeen behoorlijk veel extra value aan het huidige product geeft. Ook de concurrentie maakt voor zover wij hebben kunnen achterhalen nog geen gebruik van deze push berichten, waardoor het prima als unique selling point gebruikt kan worden.

Via pusher.com is het mogelijk een pakket af te nemen die deze push service in je site of app intrigeert. Met het ‘Start up’  pakket van $49,- per maand is het mogelijk om per dag maximaal 1 miljoen berichten naar 500 contacten te sturen. Dit zou voorlopig genoeg zijn voor QwikSense.

http://pusher.com/pricing   

The world is watching, so show us a smile.

Benjamin Bouwman (Original posted 28/11/2012   –   Editted on 28/03/2013)

It’s like we have an urge to share our life’s with the world. Thing that are use to be considered as private not ten years ago, is now everywhere. Usually uploaded by the person itself.
Rather it’s you drunk, or acting strangely in public or being depressed it hits the internet in no time. Why this need for sharing? It seems like there doesn’t go a day past, without you showing pictures of yourself to other people. Photo sharing has been popular for a long time. Started with the release of Picasa in 2002, but the social media are also doing there part; Facebook hosted about 60 billion photos by the end of 2010.
But what I wanted to talk about is the explosion of photoapps. With ofcourse Instagram as the lead example, with 100.000 signups at release, and just seven months later it had 4.25 million users.

Why is that? Well first of all, simply put it the phone cameras are getting better and better. This is what fuels the photo-app trend. Now with high resolution camera’s in your pocket in combination with a direct line to your most favorites social networks, it’s not a big mystery why there are a lot of people making photos now.
With the high resolution camera and an app, you are instantly a professional. The photo just looks “better”, with an app like Instagram.
Everybody can feel like an artist, what is not that big of a problem, the problem is people actually start to think there an artist or a photographer because they make snapshots of their breakfast with Instagram.
Now personally I think this app is a step back, but that’s just my personal opinion.

Mobile phones are with us all the time, also another trend but it fuels the trend I’m talking about here. The micro trend is the photoapps, the phones are the Megatrend. Because the phones are integrated in our daily lives we always have a camera with us. And every phone has pretty much a steady internet connection everywhere. So simplicity is the key here. We don’t want to imagine things anymore. If you update your status that you have a nice view from your new office, you better add a picture.

If you look at the lifecycle, we are in a sort acceptance face, its not special anymore that you make and upload photos. Now the connexion is made between instagram and hipsters its been pretty quiet around it. But you have a lot more, just open your Appstore and click on photo. Hundreds of apps. So we are in the fourth fase, the photoapps are out there, but we can see the downfall kicking in, as nobody really talks about it anymore. It just simply is.

Why this self-importance? Who cares what you are eating, why this need to share it visually? Gross of the people claim to be scared of ‘Big Brother’ and privacy on the internet, yet they put everything on there. They put up the pictures of them being drunk at a party and don’t get it why they get weird faces at the elementary school they work. Will this trend ever go away? Or will it stay here forever and will we get used to it? What will be left for the real artist and the real photographers who make decent art, but don’t get as much attention as they deserve because an instagram photo of a teacup is circling the internet. The same happens on sites like Deviantart, which use to be a site for artist and photographers, but now everybody with instagram or can draw a disgusting Anime drawing gets the most views and likes and attention.
Because simply it’s about numbers. They are with more. Strength by numbers, keeping themselves and others and this trend alive. Which is alright, let’s not hope they kill off the real artists.

Do you think photocamera’s on your phone is killing artists? How many photo apps have you ever downloaded and used? Should there be a stop on uploading photos to facebook?  Or atleast limited? Or should we accepted that for example teachers also like to drink a beer once and a while so a picture of a teacher with a beer on facebook shouldn’t be such a big deal?

http://www.nokia.com/global/design-and-innovation/trends-in-mobility/smile-the-world-is-watching/

http://holtz.com/blog/pinterest/five-ways-to-bring-the-image-sharing-trend-to-your-intranet/3920/

http://mashable.com/2011/06/02/mobile-photo-app-trends/

Funny business

Benjamin Bouwman    (original post 02/11/2012   –   Edited on 28/03/2013)

“Be funny and they will like you” is a well-known saying, and we are trying to act this way in our normal life’s.
Because, well we want to be entertain and we want people to like us. So we make small talk with the boss, with the teachers, with the girl at the counter.
But what about our digital life’s do they want to be funny? And what is funny on the internet?

Jokes here are not the trend, the way we started to tell jokes is the trend. I’m talking about the sudden explosion of internet memes. User generated jokes, that when expected by the community will go around the world in less than an hour. Simple pictures with a one liner on them, has now spanned a whole family of memes. It seems like there is a meme for every situation. I’m not sure it changes the norms and values but your slowly getting to see that on facebook, twitter but also in real life people use the sentences of meme in real life conversations. So it leaves a mark.
Let’s explain the growing phase;

So where did this come from. In 2004 a site called 4chan, a forum for Asian and gamer lovers, posted the first meme. “All your base are belong to us.”
A reference to a wrongly translated line of a video game.  But the true potential of internet memes came when 4chan first issued ‘The rick roll’.
No youtube clip, no subject, no images, no internet link was save anymore. Because behind every clicked there could be a rick roll.
Aldo the images where funny, and slowly were becoming a “thing” on the internet, 4chan itself was getting more famous for their sexual content than the memes they started.

Memes where never gone but they stayed on the surface, until in 2008 a site was launched, called 9gag. And the memes where back.
The different memes exploded, I bet you can’t scroll down your facebook page right now without seeing one 9gag or 9gag inspired image or post. It’s unbelievable what is happening, and all to be funny. 9gag allows everyone in the whole world, to upload their image or movie, which are then judged by the community.
But if your picture makes it, it will be famous. And for a short period of time, will be. Easily receiving over a million likes and shares in 24  hours.
Aldo your picture won’t be famous for long, as the next big thing is already there, you can always try to creating a new meme. This happens once in a while; a new meme will show up and will be hot for some time, alto some will fade away. In hindsight, between the original version of this article and this edit, we have seen the rise and decline of the “Actual Advise Mallard.”

Remember those ‘What I think I’m doing’-meme, basically six pictures of showing what several people in your personal life think that you are doing. It was hot…and its gone.
Why did I write that so weird, because this is also a meme what is pretty young, when I first wrote this article, but know it’s already faded away.  Again showing how fast it can go with memes.

9gag remains a trend and a hot one as well. The site had 1 billion monthly pageviews as of Dec 2011. And in mine opinion it will be here for a while, because for most users it’s an easy way to be entertained, and to get your 15 minutes of fame.
I mean, this is maybe hard to be excited about, but I am.
To realize that there is a guy out there, somewhere who invented ‘Bad luck Brian’. Isn’t that amazing? The creating of this meme, so the creativity of this guy, is better known around the world then say for example Homer Simpson. Yet, we have no idea who the creator is. Like most memes, the upload is anonymous. And even if you say you created a hot meme, changes are nobody would believe you anyway.
I think it’s a interesting trend, because of the huge coverage. A single image can be a very huge hype one day and be gone the next, while some memes  seem to be staying forever. Like the LOLcat. Making the different memes the hype and craze. But the meme itself the trend.

So, considering the first Meme is traced back to 2004, in the pyramid it is almost a megatrend. It all comes out the trend of being accepted, or getting famous via the internet.

So I say, the meme trend is huge. Do you think it will ever stop?
Because, if you count from 4chan the internetmemes are there since 2004 and only getting bigger and more popular every year. Why do people want their anonymous 15 seconds of fame. As the uploads on 9gag are almost one meme per second. Everybody is trying to get on that front page. Is it that important to be funny? Why do you put yourself on the line in front of a judge of millions of people, who will make harsh comments? Do you, yourself make memes? Or share them?

Sources:
http://en.wikipedia.org/wiki/9gag
http://en.wikipedia.org/wiki/Internet_memes
http://www.youtube.com/watch?v=h6_t5OHU8T0&feature=player_embedded
http://nl.wikipedia.org/wiki/4chan

http://www.9gag.com/

The best deals

 

Benjamin Bouwman  (original: 15/09/2012   – edited 26/03/2013)

We, the consumers, want it all. We want it fast and more importantly cheaper than other people. We want the best deals. We are actively looking for them and when we finally nail a good deal we want the world to know.

In the old days you just had your coupon.
Now in these day and age, it’s much more than that. Take a look at the use of Smartphones. 79% of Smartphone owners use their phones for shopping related activities, and of those nearly half (48%) use their phones to look for or use discounts and coupons (Source: Google & IPSOS, April 2011).

And the companies are here to give into that need. The need to get a discount, in other words to get a better deal than other people.
Whole companies are now here, with that single thought. I’m talking about sites like Ibood or Groupon. Everything on those sites is always an special offer.  And it’s for a limited time only, so act now and you will get that thing you think you will need and then it’s gone and other people don’t have it.

You got sites, that will give you discounts on everything. And yes I do mean everything. Travel, pets, electronic devices all have special sites devoted to give you, the consumer, good deals on all the products in those categories.  And did seems to have reach any industry including for example the porn industry, or what about a site like weedmaps.com, where you can find deals on marijuana. No business can seem to escape it.
Because whether you’re buying a new car, a new phone, a hamburger or whatever you want the best deal out there.

The added value of society goes without saying, making this a big trend. And because it stayed strong and growing for so long now it by definition not a hype or a craze.
From the points on the coffee package to groupon. Its growing and growing.
I think it was balancing between a Maxi and a Mega trend, until websites like IBOOD and Groupon became as huge as they are now. Now it’s definitely a Mega trend.  Check your social networks, everybody is looking for good deals and sharing them with you. But that’s the same in like the groceries stores where two old woman are shopping with the AH-Krant in their shopping card.
It is still in the 3th phase of its lifecycle, specially online, its becoming more and more popular. Open a random companies website, specialy one that sells products, you won’t have to look for long before you a post how they have the best offer ever on whatever they are selling at that moment.

My point is that it’s always been here, but it shifted to the internet. And in went huge. Specially now with the technology. On your smartphone, with for example foursquare you can look to a restaurant in real time and see what kind of offers they have. Because you don’t really care anymore what they sell or what do you want to eat, it’s about what kind of discount they can give you.

But a thing you shouldn’t forget, is that you also have to consider are compare sites. Mostly there about insurance and stuff like that, but the core idea is the same. You want the best, most cheapest insurance.

I don’t think we have seen the last of this trend. It’s already unthinkable that you don’t get free gifts if you subscribe for something. Also an example of this trend. The gifts. Free gifts everywhere, it’s just our way of saying thank you.

What do you think? Are you looking for offers? Do you like products, services or brands better if friends say on your social networks they got a good deal with them? How “free” are all those free gifts and discounts you get?

Resources:
http://trendwatching.com/trends/dealerchic/

The F-Factor

Benjamin Bouwman  (original 15/09/2012   –    Edited on 26/03/2013)

In the early days it use to be that the costumer was king. But not anymore. Now the customer needs to be a fan or a friend or a follower. If your costumers don’t have the F-Factor your company could be in trouble.

Not a day goes by or consumers are browsing through their networks of friends, fans, and followers to discover, discuss and purchase goods and services. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.
For example do you people realize that three quarters of Facebook users have ‘Liked’ a brand (Source: AdAge/ Ipsos, February 2011) and over 50million users ‘like’ brands every day (Source: BrandRepublic, May 2011) These numbers are unbelievable.
It is getting extreme important for consumers and for companies to get fans. This is not an hype, or fashion, nor craze. The influence is too big. Almost everybody is on facebook, people connect with brands and organizations like never before. It has become a lifestyle. And as I explain later on it is changing the norms and values about your friends without you fully realizing it.

Basically the F-FACTOR brakes down to this:
F-DISCOVERY:
This is the glorious moment you find something on your network, for example trusting your friend who says who bought a new toothbrush. And you never heard of this amazing new toothbrush, but luckily for you your friend added a link and you buy five of them.
F-RATED:
The internet is full of user rated content, especially in reviews. If you like a pair of pants, you are in most cases just two clicks away of a whole community who likes those pants and can discuss them and will rate and review them and more importantly you trust them.
F-FEEDBACK: You are asking your social network more often to validate a purchase you did. You want feedback from your friends.
F-TOGETHER: Shopping becomes a social something by itself. Which is remarkable as in most cases the consumer and their peers are not together anymore in the same room or in the same country for that matter.
F-ME: How social networks for consumers turn into a service or a product itself.

If you look at the Trend Pyramid, only judging from the time line it’s a micro trend. But you can see how this already in less than five years this is a megatrend.
The F-Factor is everywhere.
This trend will stand the test of time, and will only get bigger. Our human need to want to know what other people think will keep this one alive. Now a day’s its more than normal that you like your favorite products and companies are jumping on the bandwagon by, for example, special offers, sneak peeks, or simply buying a product can only be done if you like them on Facebook.
So in its lifecycle we are heading into the major majority phase, and we are going to stay there for a while.

Now a days it’s even a way to judge people. I see it in my own digital life.
If I log in on Facebook and I see people for example liking Anime, well that’s just a shame. I won’t go as far as unfriend them, but you can see how this effects for example a hardcore Apple lover who sees that a friend on Facebook likes the Samsung Tablet. Or a fan of the Star Wars movies that sees a review that a friend linked about how those movies sucks and Star Trek is way better.

And what about you? Could you honestly say you don’t judge if your see what people like on facebook? Is this sheeplike behavior of wanting to know what other people think really that important? The F-Factor will dominate the social media for years and years to come.

Resources:
http://trendwatching.com/trends/ffactor/

The 3DMovie Interval

Benjamin Bouwman (original  07/09/2012   –   Edited on 26/03/2013)

Today I wanted to talk to you about 3D movies.

So let’s get right into it and start with the first fact of the day. Avatar is not the first 3D film aldo James Cameron is taking all the credit for it.
Granted he made 3D films popular again, but then again he did steal the whole story of Avatar from Dancing with Wolves.
The patent for 3D film was filed in the late 1890’s, but it will take some time for normal audience to see it.
The first 3D film for a audience played in 1922 it was a little film called The power of Love.
A little less than 30 years after the first real cinema film.

And then you see something interesting happening. 3D movies come and go. Of course there always be a view now and then, but you can clearly see highlights.
The first highlight for 3d movies was the 50thies. With all the horror and scifi coming out, bringing 3D back to the cinema’s was not a long stretch.
Classic films like Creature from the Black Lagoon and Dial M for Murder where all shown in 3D.
In the 50thies you can see two waves. The first one reentered 3D movies back in cinemas and the second, a few years later, technology finally caught up the demand and 3D movies weren’t so expansive to produce anymore.
3D’s final decline was in the late spring of 1954, as it was hard to repair or rerelease 3D film because of sync issues, it was expensive and slowly but surely the widescreen format was taking over the cinema’s.

So all in all it will looks like a hype, it surly has all the things that make a hype a hype. But no, this is a trend. Because, 3D movies are always there, they might not be in cinema now and then (the hype), but 3d movies have been made since the 1950thies, and they still come out. The majority of the moviegoers responds to the hype. But that doesn’t mean that the 3Dmovies themselves is a hype, the popularity of it is the hype.
It’s a trend because it’s a film, a film leaves its mark. Specialy big releases like Avatar or The Hobbit.

So after the decline in 1954 it almost killed the 3D movies, but when something in movieland is going down there is always one place to turn to. To test new technology and to make a new generation ready for the invention of something new.
And that magical place is soft core porn and B-horror films.
More perfectly a combination of the two. Back in the 70thies the finally figured out how to get a 3D film on a single film, instead on two like it was done in the 50thies. And after some try’s, and with the success of x-rated films like The Stewardess. 3D was back!

Between 1981 and 1983 the new 3D craze started with the western Coming at ya!( A very cheeky title for a 3D movie) The third Friday the 13th was released in 3D and very successfully. Hollywood was afraid though that if people had to say “Part 3 in 3D” their head would explode. That’s why they left out the part 3 part in old titles, so you just got titles like Jaws 3D and Amityville 3-D.

And then in 2003 a movie changed everything. As 3D was now and then used in IMAX documentaries like Ghost of the Abby, but this was for a small audience. One movie brought it back to the cinemas. Shot in new technology, it blown the mind of millions.
And that 3D movie of course was Spy Kids 3D – Game Over.
3D movies in cinemas slowly started to climb, until its highlight in 2009/10. 2009 was of course the year that Avatar was released.  A year later then the 3D movie Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, somehow Avatar marketing was so good that the boxoffice reached an all time high. Never in the history of cinema made a movie such a high profit. And it was a 3D movie! This woke Hollywood up, as now suddenly 3D movies had a dollar sign attached to them and they started to change 2D films in 3D.
But the success wouldn’t last, if you just look at the box office earnings of Kung Fu Panda 2, only 45% was from the 3D movie the rest was of the 2D film. Cars 2 opening gross only was 37% from the 3D releases. Harry Potter and the Deathly Hallows – Part 2 and Captain America: The First Avenger were major releases that achieved similar percentages: 43% and 40%.
The Dark Knight Rises was the first big movie not to be released in 3D. And it made a lot of money.

At the moment it’s a megatrend because 3D movies have been around for so long, and 3D movies have all the characteristics of a Megatrend, but if you start counting from the impact. So since Avatar. Its still very young, therefore a Microtrend.
As you can see from the paragraph above, for me the Trend is already starting to decline. Just between the last followers and the laggars. But its hard to predict, as for new films the trend seem to be over, but with the release of Jurassic Park in 3D, it will get a bit of a burst again. But only with the old movies, we already know and love.

For me 3D was the answer to the question nobody was asking. It started as fashion, and it might still be one, but from Avatar on it was a craze within a trend. A craze that is slowly killing itself (Piranha 3DD).
3D will be gone in the next 3 years is my prediction. Why 3 years? As there is still one powerful audience who will keep the 3D movies alive for a little while. The fan boys.
They’re going to re-re-re-re-release all Star Wars movies in 3D and the cinemas will be full.
The same goes with Star Trek 3D conversion and the old horror films like Firday the 13th or Nightmare on Elmstreet. They are coming I’m sure of it.
Of course the internet buzz is already getting us ready for Jurassic Park 3D, and yes I will go and see that.
But after people not accepting the 48 frames 3D in The Hobbit, I’m sure we are in the downslope of the lifecycle.
But it will be back, it has always come back.
So do yourself a favor and go watch some porn or B horror flicks in like 2017 and you will see the next step in 3D films.

So what do you think? 3D movies any good? Will there come a time that the trend stays?

Resources:

http://en.wikipedia.org/wiki/3D_film

http://www.shaolintiger.com/2010/09/22/3d-movies-the-current-trend-overrated-overdone-and-overpriced/

http://armannd.com/the-trend-of-3d-movies-might-be-over.html/